Part-time faculty · Chief Marketing Officer, UnionBank of the Philippines (as of June 2022)
Marketing (international marketing, behavioral psychology, brand management)
Education
- BS Management Engineering, Ateneo de Manila University · 1993
Comments
Comments
Swift Llama
Knowledgeable and passionate about international marketing
positive
- CourseMKTG 125
Just placing a review for sir Cuadrante for MKTG 125: international marketing I took his class last first semester of s.y. 2025-26 International marketing as a course wise, this guy is really and very very knowledgeable in marketing in general. He is passionate in marketing and everything he says is just relevant to the course. Background wise, he is the reason/he played a big role on how Jollibee became succesful when they expanded internationally. From that alone, you can tell already he is the guy to go to when its about international marketing Comprehensive review: As a prof and how he handles the class: - his class is M-TH, 6:30pm to 8pm. He sometimes ends around 7:30pm, but most of the time 7:50pm - he is strict with attendance. When he invites a guest speaker (which you will have around 3-5 in the end), it is a double cut if you cut if ever - he will CALL YOU OUT if you are using your phone during class. Only tablets/ipads/laptops are allowed. But he is very STRICT if he catches you using your phone, specifically TEXTING. He only allows gadgets for notes, but if he catches you messaging someone, he will call you - he encourages participating in class, if no one raises their hand he will call someone randomly - he is VERY knowledgeable in marketing. This guy started with marketing post grad and decades later he is still in marketing - he is nice and will gladly answer your marketing question. You can notice the way he answers your questions are all based on his marketing experience (especially his contribution in JFC and, now currently in union bank) - he will apply the marketing frameworks on how he applied it when he uses it for his work (Unlike other traditional class that uses a random example, he will use his experience as an example, to show you that it works, and how it can improve it) Assessments wise: - there is literally a quiz EVERY MEETING - when the 6:30pm bell rings, he will do a prayer, then literally a quiz immediately. The quiz will always be about what he just taught the previous class lecture, or whenever it is asynch and he tells you to review module 3, the next class he will quiz about module 3 Quiz is 10 points, 2 questions, 5 points each. Always about what he taught the previous lesson I still even remember when it was midterms and he was like: "Everyone's tired right? Let's make it more fun. Bring out half a sheet :)" He always have that smiley serious face. *I think we almost had 10 quizzes in total, but he will cancel 1 lowest, something like that. There will be 2-3 sessions with no quiz, but for majority, review what the previous class was as he will always have a quiz - you will have 2-3 individual papers (strictly 1-2 page) along the way - you will also have a groupwork, wherein you have to submit 3 papers (iirc) applying the lesson as you go on with the course to your chosen company, on how they will expand internationally. At the end of the semester, these 3 papers will be combined to 1 final presentation (no panelist just him ) Yes there is qna, he has qna for each individually, and 2-3 questions where anyone can answer Summary: Pros: - very knowledgeable in marketing - you WILL LEARN in his class - he gives back your grades in everything you submit - he will gladly answer your questions before, during, and after the class about marketing/ about the course -He is always open for consultations for the presentation/paper, to help you improve and ensure you are in the right track - there are bonus points opportunities, like attending a marketing expo event that he will announce, u will have a free perfect quiz incentive Cons: - quiz every meeting (There will be times that there isn't a quiz but, better safe than sorry, 80% of the onsite sessions have a quiz. Just review the previous lesson and you will be good) - strict with attendance - strictly starts 6 30pm on the dot - strictly no phone, no messaging apps in your devices. Only for note taking (He will be upset and call you out, then the rest of the class atmosphere will be scary) Overall: B+ with FULL EFFORT Its very very hard to get an A (this is normal in marketing in general) I know in our class B+ was the highest, C+ was the lowest. In the beginning, you will have a C+ to B range, but as he told me "everyone is off to a bad start" B+ with full effort. Make sure to participate in class, review and prepare for the quiz, and ALWAYS CONSULT about the paper and presentation. I'd gladly take him again! He is one of the few mktg profs that I genuinely learned somethingmore
Anonymous
positive
Took Sir Cuadrante in the online setting and I’d highly recommend 😊 He’s very experienced and knowledgeable in marketing, so he’d often share anecdotes from personal experiences. The course is relevant and value-adding if you’re interested in international marketing, multinational companies, and exportation. He also included pre-recorded interviews with other professionals in the field (Head of Marketing, CEOs). He’s very responsive and grades passes in 2-3 days. He’s also accommodating if you want to set consultations for feedback. In terms of workload, the quarterly system was very fast-paced so we’d have a submission almost every week. Mostly by group and just 1 individual paper (+ 2-3 graded discussions). Our first few passes were B/B+ but I’d say the class is B+/A-able if you listen to his feedback/comments. 😄more
Witty Zebra
Great prof, weekly papers, B+ and A feels doable
positive
- Retake?Yes
- 4.0 attainableYes
- WorkloadHeavy
Sir Cuadrante is a v nice and knowledgeable prof. He has a lot of experience in the industry kaya he really knows what he’s talking about. In terms of workload, we had 1 group paper per week, some dbs, and 1 indiv paper at the end ata (tho the reqs might get spread out na bc of the semestral system). For grading naman, i honestly dk how pero we ended up with a B+ :”) with a little more effort sure kaya A! Overall, he’s a great prof 10/10 would take him again + hes pogimore
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